TXU Brand Development
TXU Energy is one of the largest energy service companies in the world. My work as the creative director on this business involved brand to retail marketing. I managed a creative team that delivered brand and retail broadcast, outdoor, web, direct mail, and experiential marketing. One of our seasonal acquisition campaigns directly resulted in the highest revenue increase TXU had seen in 2 years.
Our team also delivered a new brand graphics identity package and rebuilt their brand guidelines - soup to nuts branding.
Team: Kim Elenez, Blair Torres, Lou Allison, Vincent Walker, Kelly Welch, Scott Youngblood, Greg Chapman